Help your teams cut delivery lead time by 20–40% over the next few months - without adding headcount

I work with Series A–C SaaS teams with 3–12 squads to ship smaller, safer changes tied to revenue — by fixing the 2–3 real bottlenecks between product and engineering.

For teams I've worked with, we've typically seen:

20–40% faster lead time
30–50% fewer incidents
5–10% lifts on key customer metrics

over 6–12 months

Short quiz · 2 minutes · Instant score + Actionable insights

Martin Zokov headshot

Who this is for

B2B SaaS and product companies with 3–12 cross-functional squads

Typically Series A–C or mid-market product groups

You're shipping regularly, but…

Releases feel fragile or slow

Features don't move activation/revenue

Product and engineering aren't looking at the same numbers

If that sounds like you, The Bottleneck Sprint is designed specifically for your world.

Are you shipping more… and getting less?

If you nod "yes" to two or more of these:

  • Features ship, metrics don't moveActivation, expansion, or revenue barely budge

  • Releases = fire drillsRegressions, late nights, "just this once" hotfixes

  • Opinion-driven roadmapsDebates aren't grounded in shared metrics

  • "Transformation" = more overheadIt feels like extra process, not fewer constraints

  • Coordination > deliveryTeams spend more time aligning than shipping

This isn't a motivation problem. It's a system problem.

Outcomes you can realistically aim for

The impact shows up in three areas:

Delivery & tech

  • Releases: monthly → dailyWeekly or monthly drops become daily or near-daily on core services

  • Lead time: 20–40% faster10–14 days per change → 5–7 days

  • 30–50% fewer incidentsRelease-related issues drop as changes get thinner

Product & customer outcomes

  • Outcome-driven roadmapMore features tied to clear metrics: activation, retention, time-to-value

  • 5-10% lifts in key journeysMeasurable improvements in activation, onboarding, or task completion over 6–12 months

  • Fewer "shipped but didn't move the needle"Weak bets get stopped earlier

Team alignment & retention

  • Calmer releasesFewer late-night fire drills and "all-hands" releases

  • More predictable day-to-dayClearer ownership between product and engineering, less friction

  • Learning compoundsRegular experiments build customer understanding instead of resetting each project

How we work together

The Delivery Bottleneck Sprint

4 weeks

A focused engagement that surfaces your top constraints and gives you a 90-day plan.

What you get:

Bottleneck Map

Visual of your delivery flow with 2–3 critical constraints highlighted

90-Day Outcomes Plan

Prioritised actions, owners, and timelines

Tech & Product Scorecard

Red / amber / green view across key areas

Leadership Debrief

60-minute walkthrough with your leaders

How it runs:

1

Interviews & data

Conversations with key people, delivery metrics, customer feedback

2

Mapping sessions

Event Storming to see the real system

3

Synthesis & plan

Bottleneck map, scorecard, practical 90-day plan

Your time commitment: 3–5 hours/week across a handful of people

Light guarantee: If your bottlenecks aren't clearer by the end, you don't pay the second half.

What happens after?

If the sprint lands well, we can continue with light coaching or targeted workshops. We only discuss this after the debrief.

Why teams work with me

  • 10+ years across product & engineering – I've sat on both sides, so nothing gets lost in translation.

  • High-stakes systems, not toy apps – built and ran business-critical, high-traffic systems in SaaS and enterprise.

  • Not an Agile coaching service – no framework theatre; we keep what works and only change what moves outcomes.

Your options

You don't have to work with me. But you will choose one of these paths anyway:

1. Do nothing

£0 now

  • Delivery stays fragile and slow
  • Features keep shipping without clear impact

2. Generic Agile coach

Focus on ceremonies and vocabulary

  • Little ownership of revenue / lead-time outcomes
  • Product and engineering still not owned by the same partner

3. Hire another senior engineer

+£90–150k/year fully loaded

  • Works inside your existing system
  • Likely to optimise local pieces, not end-to-end flow

4. Run a Delivery Bottleneck Sprint

Fixed-fee, fraction of a senior hire

  • One partner across product, engineering and systems
  • A concrete bottleneck map and 90-day plan you can execute with or without me

FAQ

Common questions

  • No. The work is designed to be low friction. You keep shipping while we remove waste. Changes happen in small, safe steps — thinner slices, steadier releases, clearer ownership — not big-bang overhauls.

  • Audit call: 45 minutes

    Bottleneck Sprint: typically 3–5 hours per week across a handful of people (product, engineering, and a lead)

    Coaching: short weekly or biweekly calls plus lightweight async feedback

  • You'll see early wins during the sprint (clearer slice points, fewer handoffs, safer deploys). We baseline and track metrics like deploy frequency, lead time, rollback rate, time to restore service, and where relevant, activation/conversion for specific flows.

  • No. I don't sell ceremonies. I combine product, engineering, and systems thinking to focus on outcomes: smaller batches, safer releases, clearer bets tied to customer value.

  • A fixed-fee Delivery Bottleneck Sprint (3–4 weeks), followed by an optional month-to-month coaching retainer. It's intended to cost a fraction of a single senior hire while targeting improvements that pay for themselves.

Ready to reduce lead time and align product & engineering around outcomes?

Take the quick assessment to see where you stand, or book a call to dive deeper.

Book a Call

Scale-ups and product groups with 3–12 squads • Series A–C • Mid-market product companies