Engineering Delivery Consultant
Cut delivery lead time by 20–40% in months — without adding headcount
I'm a Staff Engineer working with senior leaders inside growing SaaS organizations — I see the same delivery bottlenecks, roadmap debates, and team friction up close, across multiple teams. I take on a small number of consulting engagements with teams who want someone who recognizes those patterns on day one.
20–40%
faster lead time
30–50%
fewer incidents
5–10%
lifts on key metrics
Free assessment · 2 minutes · Instant score + actionable insights
“Any company looking to strengthen delivery or improve team alignment would benefit massively from working with him.”
Who this is for
Built for engineering leaders who are already shipping — just not fast enough
This isn't for teams starting from scratch. It's for teams past product-market fit who need delivery to catch up with ambition.
Good fit
Series A–C SaaS or product company
3–12 cross-functional squads, 20–150 engineers
Releases feel fragile or take too long
Lead time measured in weeks, not days
Features don't move activation or revenue
Roadmap is output-driven, not outcome-driven
Product and engineering don't share the same numbers
Misaligned incentives, unclear ownership
Not a fit
Pre-PMF startups with fewer than 5 engineers — you need customer learning, not delivery optimisation
Pure outsourced delivery with no product ownership or outcome accountability
Teams unwilling to measure outcomes or revisit how they work — change has to be on the table
I'd rather tell you it's not a fit upfront than waste four weeks of your team's time.
The problem
Are you shipping more… and getting less?
Nod “yes” to two or more of these:
Features ship, metrics don't move
Activation, expansion, or revenue barely budge quarter after quarter
Releases = fire drills
Regressions, late nights, "just this once" hotfixes that happen every sprint
Opinion-driven roadmaps
Debates aren't grounded in shared metrics — whoever shouts loudest wins
"Transformation" = more overhead
Every initiative adds process but the bottlenecks stay exactly where they were
Coordination > delivery
Teams spend more time aligning than actually shipping customer value
This isn't a motivation problem. It's a system problem.
And system problems have system solutions — specific, measurable, and fixable in weeks, not years.
Outcomes
What teams typically see in 6–12 months
Impact shows up across three areas — and the gains compound as they reinforce each other.
Delivery & tech
Monthly → daily
Release cadence
Weekly or monthly drops become daily or near-daily on core services
20–40%
Faster lead time
10–14 days per change → 5–7 days
30–50%
Fewer incidents
Release-related issues drop as changes get thinner
Product & customer outcomes
Outcome-driven
Roadmap
More features tied to clear metrics: activation, retention, time-to-value
5–10%
Lifts in key journeys
Measurable improvements in activation, onboarding, or task completion
Fewer
Wasted bets
Weak bets get stopped earlier — before burning a full quarter
Team alignment & retention
Calmer
Releases
Fewer late-night fire drills and all-hands incidents
Clearer
Ownership
Less friction between product and engineering, more predictable day-to-day
Compounding
Team learning
Regular experiments build customer understanding over time
The offer
How we work together
The Delivery Bottleneck Sprint
4 weeksA focused engagement that surfaces your top constraints and gives you a 90-day plan.
What you get
Bottleneck Map
Visual of your delivery flow with 2–3 critical constraints highlighted
90-Day Outcomes Plan
Prioritised actions, owners, and timelines
Tech & Product Scorecard
Red / amber / green view across key areas
Leadership Debrief
60-minute walkthrough with your leaders
How it runs
Interviews & data
Conversations with key people, delivery metrics, customer feedback
Mapping sessions
Event Storming to see the real system
Synthesis & plan
Bottleneck map, scorecard, practical 90-day plan
Your time commitment: 3–5 hours/week across a handful of people
Light guarantee: If your bottlenecks aren't clearer by the end, you don't pay the second half.
What happens after?
If the sprint lands well, we can continue with light coaching or targeted workshops. We only discuss this after the debrief.
What people say
What senior leaders say
A rare blend of deep technical knowledge and strong product thinking
Even after he moved on, he's remained someone I regularly turn to for clarity and guidance. Martin is exceptional at looking across teams and workflows and quickly identifying what truly needs to change. His coaching style is natural and empowering — he challenges teams thoughtfully and always ties improvements back to real business value. Any company looking to strengthen delivery or improve team alignment would benefit massively from working with him.
Jag S.
Head of QA, Capital on Tap
“Extraordinary communication skills”
His ability to convey complex ideas in a clear and compressed manner was impressive. Martin was a very good backend developer who consistently delivered high-quality solutions. He excelled at breaking down and resolving complex technical problems, applying agile methodologies effectively. His analytical mindset and collaborative approach made him a key contributor to the team success.
Carlos H.
Lead Software Engineer, MasterCard
“Great awareness of the bigger picture”
Martin is a talented software engineer with a wide range of experience and a friendly and curious personality. Whether it's team structure, user feedback, CI/CD pipelines or testing approaches — Martin understands that building good products is more than just coding.
Guy C.
Technical Director, Expenti
“An incredible partner for senior leaders”
Martin's curiosity, his ability to see the clarity behind complex problems, and his care for others made him a wonderful colleague. Martin would be an incredible partner for any senior leader looking to amplify the performance of their technology teams — for the benefit of staff, customers, and the organisation as a whole.
Simon C.
Head of Delivery, Hyperoptic
Why work with me
Why teams work with me
I work inside the same kind of organizations you're running — right now, not five years ago.
Product + engineering in one partner
From customer interviews and metrics to CI/CD and release flow — you get a single partner who translates value into reliable delivery. No translation layer between PM and engineering.
Current, not historical
The release bottlenecks, roadmap debates, and alignment gaps I help you fix are the same ones I'm navigating inside SaaS organizations right now — not from a case study three years ago. I recognize the patterns immediately because I'm still in them.
Outcome-first, not framework-first
No Agile theatre, no capital-F frameworks, no ceremonies for their own sake. We baseline what matters — lead time, deploy frequency, activation — and only change what measurably moves the needle.
Hands-on, not decks-only
I pair on roadmaps, code reviews, and incident post-mortems. Problems get solved in the actual work — not in a 50-slide deck that gathers dust after the presentation.
The decision
Your options
You don't have to work with me. But you will choose one of these paths anyway:
Do nothing
- ·Delivery stays fragile and slow
- ·Features keep shipping without clear impact
Generic Agile coach
- ·Little ownership of revenue / lead-time outcomes
- ·Product and engineering still not owned by the same partner
Hire another senior engineer
- ·Works inside your existing system
- ·Likely to optimise local pieces, not end-to-end flow
Run a Delivery Bottleneck Sprint
- ✓One partner across product, engineering and systems
- ✓A concrete bottleneck map and 90-day plan you can execute with or without me
The sprint starts with a free 45-minute call where we map your situation. No commitment beyond that.
Book a Free Discovery CallIf we're not a fit, I'll say so on the call.
FAQ
Common questions
No. The work is designed to be low friction. You keep shipping while we remove waste. Changes happen in small, safe steps — thinner slices, steadier releases, clearer ownership — not big-bang overhauls.
Audit call: 45 minutes
Bottleneck Sprint: typically 3–5 hours per week across a handful of people (product, engineering, and a lead)
Coaching: short weekly or biweekly calls plus lightweight async feedback
You'll see early wins during the sprint (clearer slice points, fewer handoffs, safer deploys). We baseline and track metrics like deploy frequency, lead time, rollback rate, time to restore service, and where relevant, activation/conversion for specific flows.
No. I don't sell ceremonies. I combine product, engineering, and systems thinking to focus on outcomes: smaller batches, safer releases, clearer bets tied to customer value.
A fixed-fee Delivery Bottleneck Sprint (4 weeks), followed by an optional month-to-month coaching retainer. The sprint is priced as a fraction of what a single senior hire costs — and is designed to pay for itself through delivery improvements in the first few months.
The second half of the sprint fee is only due if your bottlenecks are clearer by the end.
The clearest payback is on lead time. If your team has 20 engineers and we shave two weeks off an average feature cycle, the maths works out fast. Beyond that, fewer incidents mean less firefighting (and less team burnout), and outcome-tied features mean fewer wasted quarters.
Most teams see measurable gains in deploy frequency and lead time within the first 60–90 days after the sprint.
Get started
Ready to cut lead time and align product & engineering around outcomes?
The delivery problems you're dealing with are the ones I'm navigating inside organizations like yours right now. Start with the free 2-minute assessment to see where your team stands, or book a call to go deeper.
Fixed-fee sprint
No open-ended retainer required
Light guarantee
Bottlenecks clearer by week 4, or no second payment
Limited availability
I work with 2–3 teams at a time — going deep, not spreading thin
Series A–C SaaS & product companies · 3–12 squads · 20–150 engineers